BEN FELDMAN (1912 – 1993), an American businessman and one of the most prolific salespeople in world history.

在他保險生涯之中(New York Life Insurance 1942~1993)賣出超過10億美元的壽險保單,都不出方圓40英里、人口只有一萬七千人的家鄉小鎮(East Liverpool, Ohio)。

Ben Feldman is additionally known for his mentoring of those new to the life insurance sales industry. He would often dispense advice to new agents by inscribing "dream big dreams" with a signature on the backs of $1 dollar bills. Mr. Feldman considered Mark E. Ross to be his most talented student and his heir-apparent in the life insurance industry.

He sold $1,800,000,000 of Insurance Policies for New York Life Insurance from 1942 to his death in 1993. He once held the world record for the most products sold (by value) by a salesman in a career, a year ($100,000,000), and in a single day ($20,000,000). Near the end of his career, his annual commission totals were over $1,000,000 per year. At the time, these sales totals were equaled only by the entire sales forces of other insurance companies, though they have been long been nominally surpassed.

Born in New York City in 1912 as one of nine children to recent immigrants Isaac and Bertha Dardick Feldman, he began in sales when the family moved to Salineville, Ohio to open a wholesale poultry business.

Feldman spent most of his adult life living in East Liverpool, Ohio, which is where he began his remarkable career in life insurance sales. Despite a somewhat eccentric personality, Mr. Feldman had a gift in talking with people and helping them to understand the value of life insurance. When asked how he could sell such an intangible product as life insurance, Ben responded "I do not sell life insurance. I sell money. I sell dollars for pennies apiece. My dollars cost 3 cents per dollar per year."

 

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